Part 2: A Look Back at the International Style Institute

Wow. This past weekend was one of the best weekends of my life. It was overwhelming (in a good way) on an intellectual, emotional and physical level. I listened to experienced content creators, like Jenny Cipoletti of Margo & Me and tech publicists like Elisa Richardson from VSCO, give their tips and tricks. It was a reminder that no matter what, whether we are working for someone or ourselves, we should be constantly learning and bettering our craft. Everything every speaker had to say was valuable and taught me something new.  So, I thought thought I'd share some lessons for anyone interested in the world of content creation:

  • Use Pinterest to help you build a moodboard full of images and words that represent who you are before building your website
  • When looking for typefaces, identify 3 that fit you best. One for your headlines, one for your subheads, and one for your body copy
  • Your content should either be valuable, topical or relatable
  • Every brand has certain goals/ an aesthetic. Ask yourself: "Does my organic content fit with theirs?" 
  • Network. Network. Network. Build a client database and build relationships
  • Your uniqueness is your biggest asset. Success as a blogger or content creator is based on that, not number of followers
  • Work hard. Be nice. Keep your overheads low
  • Finding what makes you happy will help you build your brand, your photos and the messages you want to send
  • Success doesn't happen by accident, you have to work hard
  • Always do your homework and continue learning your craft
  • Storytelling should be at the core of what you do. Before creating or sharing content, ask yourself "What's the story I want to tell?"

Also, here are some photos from my POV this weekend. 

 Location for Day 1 of the event: La Piazza @ The Grove

Location for Day 1 of the event: La Piazza @ The Grove

 Anita Patrickson and Olivia Culpo sharing their tips for social media success

Anita Patrickson and Olivia Culpo sharing their tips for social media success

 Coffee, lipstick stains, and California Donuts- Yes, please!!

Coffee, lipstick stains, and California Donuts- Yes, please!!

  A result of Day 3's food practical

 A result of Day 3's food practical

For more style photos from this weekend, check out my Instagram!


I just wanted to give a major thank you to Anita Patrickson, Sarah Boyd, and Rhys Walters for putting together such an incredible event. 

See you all on Friday!
The Smiling Sweetheart